
Amy Larocca, an award winning journalist who worked for 20 years at New York magazine as a fashion editor and editor-at-large, believes that self-care has become an industry full of corruption.
“Wellness is currently a $5.6 trillion industry according to the Global Wellness Institute and it grown faster than the rest of the economy.” (p. 5)
The hundreds of eye creams, mushroom teas, and wearable monitors available to “increase our health” are mostly bogus, according to Larocca.
“Scientology, naturally has its own proprietary detoxing ritual know as Purif or the Hubbard method, and it involves heat therapy, ingestion of niacin, and the drinking of a whole lot of oil and other liquids. The promise of the Hubbard method, which can last up to five weeks, was that it would clear out any illegal drugs taken earlier in life, and also that it had the positive side effect of increasing IQ up to fifteen points.” (p. 195). False claims!
Cap’n Bob can fill us in on the Hubbard method. But the trend in self-care is to take more vitamins, eat more protein, get on GLP-1 drugs, and cover yourself with various creams to take your wrinkles away. Larocca provides evidence that many of these actions do little or nothing to increase wellness.
“GOOGLE invested $1 billion to launch a secretive company called Calico–short for California Life Company–which focuses on longevity research.” (p. 243) The goal of companies like Calico is to extend life…possibly forever. Sure, it sounds wacky, but when anyone shells out a billion dollars, something is happening we should be aware of.
Amy Larocca debunks many of the wellness trends now popular. She concludes that a life full of healthy food, daily exercise, and good sleep will do more for your wellness than fad creams, injections, activated charcoal toothpaste, and green juice enemas. How is your wellness? What are you doing to stay healthy? GRADE: A
TABLE OF CONTENTS:
- Introduction — 3
- Part I: Cure.
- Medicine and its alternatives — 25
- Holistic, functional, profitable — 31
- Kooks — 47
- Chronic illness — 61
- Self-care — 67
- Part II: Glow.
- Body positive? — 82
- Sex positive — 89
- Clean beauty — 93
- Dressing to be well — 97
- Glow lifestyle — 105
- Part III: Spirit and soul.
- Soul — 116
- Exercise — 125
- Self-love — 133
- Cult — 139
- Outside of exercise — 144
- Part IV: Pure.
- Cleanse — 156
- Environment — 169
- All natural — 177
- Politics — 181
- Vaccines and the rabbit hole — 186
- Cleaning as rite — 194
- Part V: Beyond.
- Meditation/mindfulness — 203
- Tripping — 216
- What about men? — 221
- Biohacking — 226
- Immortality — 239
- Conclusion — 249
- ACKNOWLEGEMENTS — 259
- NOTES — 263
- INDEX — 277










