AS GODS AMONG MEN: A HISTORY OF THE RICH IN THE WEST By Guido Alfani

” I’ll say it again—it is easier for a camel to go through the eye of a needle than for a rich person to enter the Kingdom of God!” Matthew 19:24 

Presently, there are 2,781 billionaires in the world worth $14.2 trillion in aggregate, up by $2 trillion from 2023. A total of 137 individuals became billionaires for the first time with an accumulated wealth of $291.5 billion in 2023. Expect all those numbers to rise.

Guido Alfani is a Professor of Economic History at Boccon University, Milan. In As Gods Among Men: A History of the Rich in the West, Alfani takes the reader on a guided tour of the wealthy over the centuries. Alfani shows how Alan Rufus became a companion of William the Conqueror and then went on to control the staggering amount of more than seven per cent of the national income of England and was perhaps the richest man – other than monarchs – who ever lived in Britain. Elon Musk could not aspire to such wealth today.

Then there are the Medici of Florence, the Fuggers of Augsburg, together with the wealthy of the Netherlands, France and, overwhelmingly in recent decades, Americans: Andrew Carnegie, the Rockefellers, John Pierpont Morgan (who in 1907 single-handedly stopped the collapse of the American financial system) and most recently the tech billionaires like Bill Gates and Musk.

Throughout two millennia most of the rich have been rich because of inheritance. They had rich fathers or uncles; the prime examples are nobles, closely associated with royal dynasties. Successive reductions in inheritance taxes were specifically designed to make it easier to preserve inherited wealth. The rich now lobby and donate to political parties in Britain and America to abolish such taxes entirely. Trump promises a big tax cut for his wealthy supporters when he’s President again.

Alfani dances around Income Inequality and what the Rich do with their money other than to garner more power. My mother told me as a kid that “money is the root of all evil.” And I still believe that. GRADE: B+

TABLE OF CONTENTS:

Introduction 1

Studying the History of the Rich So Far: A Brief Overview 3

The Structure of the Book and Its Main Arguments 7

Part I In the Hands of the Few 

What Is Wealth, and How Much Is Needed to Be Rich? 17

Defining Wealth across the Ages 18

Who Can Be Considered ‘Rich’? 22

The Historical Sources for Studying Wealth and the Rich: An Overview 27

Wealth Concentration and the Prevalence of the Rich across History: An Overview 36

From the Black Death (and Earlier) to the American Revolution 37

Wealth Concentration in the Modern Age 43

Why Does Wealth Concentration (Almost) Always Grow? 50

How Many Were Rich across Time? 56

Part II The Paths to Affluence 

On Aristocracy, New and Past 65

What’s in a Noble? Some Initial Definitions 65

The Enrooting of the Feudal Nobility in Medieval Europe 67

Becoming a Noble, from the Early Modern Period to Napoleon’s Time and Beyond 70

The Survival of the Nobility in the Twentieth and Twenty-First Centuries and the Emergence of New Aristocracies 75

Nobility and Wealth: Some Further Reflections 80

Has a ‘Global Aristocracy’ Arisen Today? 84

On Innovation and Technology 88

Brilliant Sinners: Traders and Merchant-Entrepreneurs in the Middle Ages (and Before) 89

A New World of Opportunities 94

New Opportunities in the Old World 101

The Boon of Technology: Becoming Rich in the Industrial Age 105

The Problem of Entrepreneurial Dynasties: From Merit to Privilege? 112

Achieving Great Wealth in the Age of Information: Opportunities for All? 118

On Finance 125

Usurers or Bankers? Vie Commerce of Money in Medieval and Early Modern Times 126

Tax Farming, a Necessary Evil 134

On Investors, from Preindustrial to Industrial Times 138

Bankers of the Modern Era: Continuity and Change 142

Women in Finance: An Overview 148

The Progressive Financialization of the Modern Economy 153

The Curse of Smaug: The Saving and Consumption Habits of the Rich 159

The Consumption Habits of the Rich: From Medieval (Relative) Moderation to Conspicuous Consumption 160

The Saving Habits of the Rich: A Historical Overview 165

The Rich, the Race and the Inheritance 173

To Save or Not to Save? A Social Conundrum 178

Making It to the Top: An Overview 181

The Main Paths to Affluence in History: Summing Up 182

The Composition of the Rich from the Late Middle Ages to the Nineteenth Century 184

The Composition of the Richest from the Nineteenth Century to the Interwar Period 191

A Thorny Issue: Inheritance 196

Wealth in the Early Twenty-First Century: Where Are We Heading? 203

Part III The Rich in Society 

Why Wealth Concentration Can Be a Social Problem: From Thomas Aquinas to Piketty 213

The Medieval Distrust of the Rich and the Super-Rich 214

Finding a Role for the Rich: From Sinners to Elect 218

Red Threads in History 225

On Inequality and the Perception of the Rich 232

Patrons, Benefactors, Donors 237

Maecenatism and Patronage between Public Good and Personal Interest: From Antiquity to Early Modern Times 238

Benefactors and Philanthropists of the Industrial Age 246

A Modern Dilemma: To Donate or to Pay Tax? 253

10 The Super-Rich and Politics 259

Wealth as a Path to Politics in Early Republics 260

Wealth as a Path to Politics in Modern Parliamentary Democracies 265

Politics as a Path to Wealth 273

Politics and Taxation 278

11 The Rich in Times of Crisis from the Black Death to COVID-19 285

The Rich and the Black Death: Boom or Bust? 286

The Crises of Early Modern Times: Plagues and Famines 291

The Rich during Wars and the Wars of the Rich 296

The Rich during Financial Crises 306

The Rich and COVID-19 312

Concluding Remarks 316

Appendix: Sources for Tables and Figures in the Main Text 321

Notes 325

Bibliography 367

Index 403

23 thoughts on “AS GODS AMONG MEN: A HISTORY OF THE RICH IN THE WEST By Guido Alfani

  1. Dan

    People like you and I don’t worry enough about the problems of the staggeringly rich, George. The Security considerations alone wold be a full-time worry. not to mention interviewing and selecting someone to interview and select the staff, including attorneys, Investment and Tax advisors, elected officials and PR people. But the only ones who really care about all this are the very rich themselves and the people they pay to care. I remember one of these–a Senator, I think–arguing that if we increase income taxes for the higher brackets, no one will want to get rich.

    Reply
    1. george Post author

      Dan, all the wealthy people I know are High Maintenance folks. The really rich ones have a security detail, a staff of “handlers,” a pack of lawyers, and advisors. Their multiple homes have chefs, cleaners, ground keepers, and of course more security. It’s all too complicated for me. I just want to live comfortably.

      Reply
  2. Deb

    As the saying goes, “We can have a sustainable future or we can have billionaires, but we can’t have both.”

    Reply
    1. Jeff Meyerson

      And we know which way this country (and world) is going, right, Deb?

      As Bill Crider was wont to say, we’re doomed, doomed.

      Reply
      1. george Post author

        Jeff, speaking of doomed, I’m watch FALLOUT on AMAZON PRIME Video. I’ll have a post about it later this week. That is really a picture of a doomed world after the nukes fall.

      1. Jeff Meyerson

        George, we watched the first episode of FALLOUT. Of course, this is a perfect show for Jackie.

  3. Patricia Abbott

    I find it harder and harder to watch TV or movies about the rich. I watched an episode on Ina Garten’s cooking show last night and her house was just far too sumptuous as was her guest’s Julia Marguilles. I know they have earned the montey to live like this but do they need to revel in it so much? Do they need to seem so entitled?

    Reply
    1. Jeff Meyerson

      It always drives Jackie crazy when we watch these European shows and everyone – even the cops sometimes – live in these huge, gorgeous houses and apartments. And these are not always supposed to be incredibly rich, so how do they afford it?

      Separate but related issue, why are so many of these houses and apartments totally open – no curtains or shades? Again, it’s; one thing when you’re on top of a high rise, but at ground level?

      Reply
      1. george Post author

        Jeff, Diane and I have one house and that takes a lot of time and money to maintain. One of my colleagues at the College–a really wealthy guy–owned 11 houses! Why anyone would want more than one house to worry about baffles me. Some of our friends have a house in Western NY and a house/condo in Florida where they spend the winter. But, that causes problems, too. One couple returned from Florida to find their basement flooded and everything down there was ruined (and it was a “finished basement” with a bar and workout room).

    2. george Post author

      Patti, F. Scott Fitzgerald wrote: “Let me tell you about the very rich. They are different from you and me.” And the few really rich people I know are definitely different.

      Reply
      1. Deb

        There’s an undoubtedly apocryphal story that when Fitzgerald said to Hemingway, “The rich are different from you and me,” Hemingway supposedly responded, “Yeah—they’ve got money.”

      2. george Post author

        Deb, but AS GODS AMONG MEN points out, money is NOT free. Guido Alfani shows that lot of rich people over the centuries were assassinated, kidnapped, scammed, and executed because of their wealth.

  4. Cap'n Bob

    I’ve protected myself against the ravages of wealth for my entire life! Successfully! At this late stage I don’t know what I’d do with obscene wealth, except give it to my kids! As for taxes, the top 1% of the rich pay over 40% of all taxes! Imagine if they didn’t have accountants shaving pennies off their returns!

    Reply
    1. george Post author

      Bob, a few years ago it was revealed that AMAZON paid ZERO taxes. Something was wrong with that picture. Today, AMAZON pays a pittance in taxes…just for show.

      Reply
  5. Dan

    Someone once visited Graceland and commented:
    “It’s how you and I would decorate a home if money and taste were no object.”

    Reply

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