
I used Cal Newport’s So Good They Can’t Ignore You when I was teaching PRINCIPLES OF MANAGEMENT. At the end of the semester, many of my minority students told me that Newport’s book inspired them and gave them hope they could succeed in a tough job market.
Cal Newport’s new book, Slow Productivity: The Lost Art of Accomplishment Without Burnout, focuses on the common problems of workplace stress, aggravation, pressure to produce, and job burnout. Newport provides dozens of examples where changing work routine can lead to better outcomes. I liked the story of The Beatles touring America in 1966 where John Lennon’s comment–“Christianity will go, it will vanish and shink…We’re more popular than Jesus now”–triggered a uproar where Beatle albums were burned and the Ku Klux Klan threatened violence. As a result, The Beatles decided not to tour anymore and just focus on making much better albums. The result was Sgt. Pepper’s Lonely Hearts Club Band which sold 2.5 million copies during its first three months and reached the Number One spot on the BILLBOARD charts where it resided for three months. Sgt. Pepper’s Lonely Hearts Club Band has sold 32 million copies to date.
I was also moved by Newport’s story of Jewel. “At the time (1990), Jewel was living out of her car, barely getting by with odd jobs and busking on the San Diego beachfront. Her existence was precarious. Not long before her remarkable run at the Inner Change Coffeehouse…Jewel found herself sick with a kidney infection, feverish and vomiting in the back seat of her car outside a hospital emergency room that had turned her away due to lack of insurance. A doctor who watched the scene unfold found her in the parking lot and gave her a free course of antibiotics–likely saving her life.” (p. 165-166)
Jewel recovered and found some success. But when a record company offered Jewel a million dollar signing bonus–at a time when she was homeless–Jewel turned it down to focus on improving her singing. Jewel’s first album, Pieces of You, was released in 1995…and fell flat. But, because the record company was paying Jewel so little, they proposed another album. Meanwhile, Jewel was touring the country building up her fan base. Jewel’s strategy of prioritizing art over money paid off when Pieces of You went 12 times Platinum and Jewel sold over 30 million copies of her albums.
Slow Productivity offers a different approach to success. Maybe we should slow down a little to get better results. GRADE: B+