Jonah Lehrer’s breezy guide to creativity is filled with wonderful stories. My favorite is how Mattel produced the Barbie doll and created the first billion dollar toy. Lehrer explores the elements of creativity. He suggests certain cities produce great ideas and products because of the way they’re designed. Why is General Electric the only company still existing from the original Dow Jones average? Imagine presents plenty of examples and research. Lehrer makes sense out of all the information in an entertaining, yet enlightening, manner. Worth a look! GRADE: A