Microstyle is writing effective tweets, headlines, witty dialogue, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, and bullet points. Like SHORT & SWEET. Branding consultant Christopher Johnson explores the techniques of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists to illustrate how to write effective, pithy messages. Microstyle goes beyond style guides like Strunk & White’s classic Elements of Style to focus on saying plenty with just a few words. Not only does Johnson deliver a heavy dose of linguistics, but he applies those principles to famous slogans and advertising campaigns to reveal how they work. I found the whole topic fascinating. GRADE: A