
“The best way to have a good idea is to have a lot of ideas.” — Linus Pauling (2-time Nobel Prize Winner)
George Newman, a professor at the University of Toronto, argues that “creativity” is over estimated in the generation of new ideas. Newman’s research shows that Great Ideas are more likely to come from people who search for Great Ideas while studying failed experiments. He quotes the legendary story of Thomas Edison failing a hundred times before he succeeded with his light bulb.
Newman is also a big believer in persistence. People who specialize and learn more and more about their topic are more likely to discover Great Ideas. The process of searching for Great Ideas is more like archeology than being struck by lightning.
In reading How Great Ideas Happen (2026), I was impressed with the many stories Newman provides of people passionate about finding a Great Idea in medicine, education, and technology. If you’re interested in how Great Ideas are found, this is the book to answer your questions. The Great Idea I’m hoping someone will find is how to prevent cancer. GRADE: A
TABLE OF CONTENTS:
- Introduction: Dig for Fire –1
- PART 1: SURVEYING WHERE TO SEARCH FOR IDEAS
- 1. Burn the Cabin Down — 13
- 2. Originality Ostriches — 35
- 3. Bottoms Up! — 53
- PART 2: GRIDDIGNS: ORGANIZING YOU SEARCH
- 4. The Guiding Question — 77
- 5. Think Inside the Box — 95
- 6. Transplanting — 115
- PART 3: DIGGING: UNEARTING PROMISING IDEAS
- 7. More Is More — 137
- 8. Search Far and Wide — 155
- 9. The Spark — 171
- PART 4: SIFTINGS: CHOOSING WHICH IDEAS TO PURSUE
- 10. Create by Subtracting — 193
- 11. How Ideas Feel — 211
- 12. The Learning Curve — 223
Conclusion: Getting Unstuck — 243
Appendix: Deeper Questions About Creativity — 249
Acknowledgements — 265
Notes — 267
Index — 279








