
“My most vivid memory of growing up was my mom and dad telling me I was different and unique and special and that I could do whatever I wanted with my life.” — Taylor Swift (2016 iHeartRadio Music Awards Speech) (p. 55)
Misty L. Heggeness was a former Principal Economist and Advisor to the U. S. Census Bureau. She is now a professor at the University of Kansas. Swiftynomics both presents economic findings about women in our Economy and Heggeness uses the career of Taylor Swift to illustrate how a woman can become a billionaire in the treacherous U.S. recording industry.
“On May 30, 3035, after rerecording four of her early albums, and backed by the financial success of the Eras Tour [which made $4 billion] Taylor announced that she had bought back the rights to her originals and now, finally, owned her entire music catalogue.” (p. 13)
Heggeness shows how the rise of women in the Economy is determined by the amount of freedom and control they can use. She gives examples of the falling number of children women are choosing to have as their careers play a larger role in their lives.
More women graduate from College today than men. Women are starting Small Businesses and hiring more women to help them run their enterprises. The trend towards women’s positive impact and personal growth is clear. Efforts to curtail women in the U.S. will ultimately fail. But it will be a tough fight… GRADE: A
TABLE OF CONTENTS:
Preface: Dear Reader — ix
Introduction: Our Economic Power Era — 1
Ch 1: Reinvention (Taylor’s Version) — 15
Ch 2: Survival: Miss Americana & The Heartbreak Prince –24
Ch 3: Misogyny: You Have the Right to Prove Them Wrong — 41
Ch 4: Care Work: Invisible — 55
Ch 5: Generations: marjorie / The Best Day — 86
Ch 6: Motherhood: Bigger Than the Whole Sky — 110
Ch 7: Self-Investment: You Don’t Own Me — 128
Ch 8: Negotiation and Planning: Mastermind — 143
Conclusion: Is It Over Now? — 164
Afterword: Timeless — 176
Acknowledgements — 181
Notes –– 181
Selected Bibliography – 225
Index — 233











