HAPPY 100TH BIRTHDAY HELLMANN’S MAYONNAISE!

HELLMANN'S MAYO
Hellmann’s mayonnaise celebrates its 100th Birthday in 2014. I know mayonnaise has been demonized as unhealthy, but I still use it on occasion. Mayonnaise is the top-selling condiment in the U.S. and Hellmann’s owns half the market. I love Hellmann’s consistency, texture, and sweetness. Many nights I’ll just spoon some on my salad–it makes a perfect dressing. I’ve tried some gourmet mayos, but I keep coming back to Hellmann’s. I consider mayonnaise as a versatile condiment that goes well with sandwiches to burgers. And, in my opinion, Hellmann’s is the yummiest of them all!

19 thoughts on “HAPPY 100TH BIRTHDAY HELLMANN’S MAYONNAISE!

  1. Cap'n Bob

    Out here it’s called Best Foods. I like it, too, but I’m not sure I can tell it from the store brand. I haven’t your refined palate. What I can tell is that godawful Miracle Whip. Yucko!

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  2. Lauren W.

    Hellmann’s is going to have face really strong competition from plant based products. According to a quote by Josh Tetrick, the founder of Beyond Eggs, “We can make really good mayonnaise, we’ve done taste tests against market leaders, and beaten them consistently. In the world of cookies, we’ve trialled our products with everyone from Bill Gates to Tony Blair, both of whom couldn’t taste the difference.” Currently, Beyond Eggs’ mayo is just offered at Whole Foods, but as the product availability keeps expanding and more people find out about the benefits of plant based egg substitutes (no cholesterol and because there chickens aren’t involved, no cruelty and less harm to the environment), I seems likely that Beyond Eggs will continue expanding and taking up a greater share of the marketplace.

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  3. Steve Oerkfitz

    I prefer Miracle Whip-can’t stand mayonnaise. But I only use it with tuna. Can’t stand it on sandwiches-prefer ketchup or mustard when going that route.

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  4. Beth Fedyn

    I’m not a big mayonnaise fan but I’m with Steve. If it needs mayonnaise (tuna salad, egg salad), I like Miracle Whip.

    I don’t usually add condiments to sandwiches. I’m a purist – bread, meat, maybe a tomato.

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  5. Patti Abbott

    We use almost no mayonnaise or butter anymore. Always been a fan of mustard on most things and vinaigrette on salad. I even use mustard on a baked potato. But we do have a jar of Hellmanns for when we do need it. Like on a tuna salad sandwich.

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  6. Richard

    If a person were to cut out everything that’s been shown, by some study or analysis, to be “bad”, there would be nothing left but celery and tofu. Bah.

    We enjoy both tuna salad and egg salad, as well as things with some mayonnaise, and we use Best Foods (blue lid, which is ‘light’) and I also use it on sandwiches and even when making scratch cake. That Beyond Eggs’ mayo isn’t mayo at all, it’s ‘dressing’, as by definition mayonnaise has eggs and oil.

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  7. Richard

    The Medical Complex (hospitals, doctors, drug companies, etc.), perhaps the most powerful in the U.S., is pushing certain foods at the public because it falls into their purview to do so. In another generation or two, many things we eat today will be considered bad, just as the cigarettes happily smoked in decades past are now nearly outlawed. The world of ‘better’ synthetic foods is coming, with the huge profits it will generate for certain companies/groups/persons.

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  8. Todd Mason

    Rick, tofu can be bad for you if you’re looking to avoid the near-hormones soybeans synthesize.

    I’m not sure why anyone would prefer the sweetened Play-Doh flavor of Miracle Whip (which lends itself to rude parody as a brand name) other than it’s a bit lightter, but I like Hellmann’s perhaps just a bit better than Kraft (perhaps because they are responsible for the Unspeakable) and most others I’ve tried…a reasonably priced, good vegan alternative isn’t unwelcome. I’m surprised that mayo might be outselling M&K these days, even with salsa cutting in and perhaps horseradish mayo making some inroads as well (I do love that stuff). I’ve been emulating the Europeans and trying mayo on fries over the last year or so, and rather like it…and still eat mayo on my faux-bacon BLTs, of course…also good on Tofurkey’s various veg sausages…

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  9. Todd Mason

    Haven’t looked, but suspect that either anti-German prejudice led to Best Foods rebranding Hellmann’s when introduced westerly, since they didn’t feel the need to do so with Skippy peanut butter, or, less likely, someone thought that “hell” in a brand name was offputting. Liberty Mayo, anyone?

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  10. Jeff Meyerson

    George, we would never buy any other brand but Hellman’s. Miracle Whip is the spawn of the Devil.

    I’ve read that it was the #1 condiment, which I found surprising. I eat it in tuna or chicken salad and on various sandwiches…but never on hamburgers or (shudder) hot dogs.

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  11. Jeff Meyerson

    Jackie is like Beth – she likes her sandwiches spread-free. She hates mayonnaise in general as a spread but eats it in tuna.

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