“Every battle is won before it is fought.” Sun Tzu stated that trueism long ago, but it is still true today. Robert Cialdini shows how you can persuade people by preparing them for your message. What you do before you make your pitch determines much of the acceptance of your message. There are plenty of applications of Cialdini’s approach in marketing and management. But these techniques would also work in everyday life whether you’re trying to convince your spounce that “just a few more books” would make Life better or swaying your children to your point of view. The preparation of the message is everything! Cialdini also presents ways to change for the better. Different messages must be used but in order to be effective, an organized campaign of messaging needs to be organized. I found a lot of great ideas in Pre-Suasion. You’ll find it useful, too! GRADE: B+
TABLE OF CONTENTS:
Acknowledgements
Author’s Note
Part 1: Pre-suasion: the frontloading of attention.
Pre-suasion: an introduction
Privileged moments
The importance of attention…is importance
What’s focal is causal
Commanders of attention 1: the attractors
Commanders of attention 2: the magnetizers
Part 2: Processes: the role of association.
The primacy of associations: I link, therefore I think
Persuasive geographies: all the right places, all the right traces
The mechanics of pre-suasion: causes, constraints, and correctives
Part 3: Best practices : the optimization of pre-suasion.
Six main roads to change: broad boulevards as smart shortcuts
Unity 1: being together
Unity 2: acting together
Ethical use: a pre-pre-suasive consideration
Post-suasion: aftereffects.
References
Notes
Index
G Wish the DNC had read this. Sorry, I’m in shock.
Maggie, we’re all still in shock.
I have a post up – my reaction to election results. All feel free to comment, whether you agree or not.
Rick, I have an Election Hangover!
I should have included http://www.tipthewink.net
It’s a nightmare but there is no waking up from it.
I had to laugh (not funny) at those who think he’ll be impeached in six months. By whom? Paul Ryan? Jason Chafetz? Louie Gohmert?
Jeff, the Republicans might Over Reach with their new found dominance.
But Jeff, he’s (apparently, to my amazement) a beloved figure in American politics!
Look, look, see Donald run
Look, look, see Donald brag and lie
But he won!
Oh, look now, see Donald smirk
Look, look, see Donald gloat!
As for the book, YAWN!
As for the election heh-heh-heh!
Bob, don’t rub it in.
I ought to, but that’s as much gloating as I have done! And remember, I.m not a fan of Trump’s, I just hate Hitlery more!