Multimillionaire author Reid Hoffman, co-founder and chairman of LinkedIn, shares his views on how to be successful in the 21st Century. Hoffman says in the 20th Century, your career resembled an escalator: you went to college, got a job, moved up the food chain until you could retire and enjoy the rest of your life. Today, educated young workers can’t find jobs, Baby Boomers who would like to retire stay in their jobs because the economic uncertainty, and workers in the middle fear for the next wave of lay-offs or “restructurings.” The big take-away I learned from this book is the importance of networking in the job market. More than ever, it’s who you know. Of course, Hoffman just happens to operate a web site that facilitates job networking. So, yes, you could consider The Start-Up of You as a long commercial, but Hoffman provides plenty of other information about transforming yourself into a start-up company of one to make the book worthwhile. There’s plenty of job strategies to ponder here no matter what you do for a living. GRADE: B+