THE START-UP OF YOU: Adapt to the Future, Invest in Yourself, and Transform Your Career By Reid Hoffman & Ben Casnocha

Multimillionaire author Reid Hoffman, co-founder and chairman of LinkedIn, shares his views on how to be successful in the 21st Century. Hoffman says in the 20th Century, your career resembled an escalator: you went to college, got a job, moved up the food chain until you could retire and enjoy the rest of your life. Today, educated young workers can’t find jobs, Baby Boomers who would like to retire stay in their jobs because the economic uncertainty, and workers in the middle fear for the next wave of lay-offs or “restructurings.” The big take-away I learned from this book is the importance of networking in the job market. More than ever, it’s who you know. Of course, Hoffman just happens to operate a web site that facilitates job networking. So, yes, you could consider The Start-Up of You as a long commercial, but Hoffman provides plenty of other information about transforming yourself into a start-up company of one to make the book worthwhile. There’s plenty of job strategies to ponder here no matter what you do for a living. GRADE: B+

4 thoughts on “THE START-UP OF YOU: Adapt to the Future, Invest in Yourself, and Transform Your Career By Reid Hoffman & Ben Casnocha

    1. george Post author

      Reid Hoffman knows the current job market a lot better than I do, Patti. Everything is networking and connections online. It’s a whole different world than I was in 30 years ago when I was looking for a job.

      Reply
    1. george Post author

      Reid Hoffman has some scary statistics about how many job changes our kids are going to have to cope with, Deb. None of us are safe.

      Reply

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